专题：Service and Product Innovation

This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science, customer experience, and marketing strategy.
最新文献
How to save marketing: Let’s focus on the phenomenon

article Full Text OpenAlex

Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice

article Full Text OpenAlex

Managing Tourism Destinations as Complex Adaptive Systems: An MCDM-Based Hybrid Governance Selection Model for Sustainable Regional Development

article Full Text OpenAlex

B2B sales management in a circular economy: multilevel implications and future directions

article Full Text OpenAlex

Outsourcing or self-operation? Strategy selection for manufacturers’ logistics-oriented servitization

article Full Text OpenAlex

Why Industrial Internet of Things Platforms Fail: A Structuration Theory Perspective on Platform Evolution

article Full Text OpenAlex

Digitalization strategy in service ecosystems: managing the interplay of tensions and empowerment

article Full Text OpenAlex

Super apps as catalysts: designing value constellations in open and digital ecosystems

article Full Text OpenAlex

Social marketing: what theories and methods have been used to develop empirical research within the field?

article Full Text OpenAlex

Vehicle-Based Multi-Services for Future Smart Cities

article Full Text OpenAlex

近5年高被引文献
Advancing knowledge through literature reviews: ‘what’, ‘why’, and ‘how to contribute’

article Full Text OpenAlex 518 FWCI70.1533

Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing

article Full Text OpenAlex 481 FWCI51.0539

Digital transformation: A review and research agenda

review Full Text OpenAlex 468 FWCI69.1337

International Journal of Business and Management Invention

paratext Full Text OpenAlex 467 FWCI0

Digital technology and business model innovation: A systematic literature review and future research agenda

article Full Text OpenAlex 396 FWCI77.2197

Artificial intelligence enabling circular business model innovation in digital servitization: Conceptualizing dynamic capabilities, AI capacities, business models and effects

article Full Text OpenAlex 316 FWCI68.5333

Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts

article Full Text OpenAlex 282 FWCI39.0858

Generative Artificial Intelligence in the Hospitality and Tourism Industry: Developing a Framework for Future Research

article Full Text OpenAlex 255 FWCI42.872

The key role of innovation and organizational resilience in improving business performance: A mixed-methods approach

article Full Text OpenAlex 241 FWCI124.8674

Consumer Decision Journey

book Full Text OpenAlex 209 FWCI19.0664