专题：Service and Product Innovation

This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science, customer experience, and marketing strategy.
最新文献
Stochastic evolution of interaction-coupled value co-creation behavior of enterprises in high-technology industrial clusters under the perspective of multiple networks

article Full Text OpenAlex

Cocreating breakthroughs in sustainability: Implications for global business leaders

article Full Text OpenAlex

From co-design to co-governance: The role of service design in supporting social governance in China

article Full Text OpenAlex

Collaborative public sector innovation in a post-NPM era: a design perspective

article Full Text OpenAlex

Developing holistic customer experience frameworks: Integrating journey management for enhanced service quality, satisfaction, and loyalty

article Full Text OpenAlex

Elderly clothing business model transformation: A new review of the changes in service design thinking for product-service system design

review Full Text OpenAlex

AI startups for good: A taxonomy and archetypes of sustainable business models

article Full Text OpenAlex

Requirements definition for the economic, environmental and social sustainability assessment of Product-Service Systems: State-of-the-art

article Full Text OpenAlex

How to build CSR image with mixed-reward loyalty programs

article Full Text OpenAlex

The constant interplay between marketing, markets and digital technologies: agencing, de-agencing, and the shaping of practice

article Full Text OpenAlex

近5年高被引文献
Digital transformation in business and management research: An overview of the current status quo

article Full Text OpenAlex 686 FWCI72.252

Understanding digital transformation

book-chapter Full Text OpenAlex 418 FWCI502.412

Advancing knowledge through literature reviews: ‘what’, ‘why’, and ‘how to contribute’

article Full Text OpenAlex 396 FWCI56.475

Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing

article Full Text OpenAlex 359 FWCI41.004

How AI capabilities enable business model innovation: Scaling AI through co-evolutionary processes and feedback loops

article Full Text OpenAlex 333 FWCI35.138

AI-enabled business-model innovation and transformation in industrial ecosystems: A framework, model and outline for further research

article Full Text OpenAlex 281 FWCI40.582

Does digital finance promote manufacturing servitization: Micro evidence from China

article Full Text OpenAlex 273 FWCI26.607

Dynamic capabilities for ecosystem orchestration A capability-based framework for smart city innovation initiatives

article Full Text OpenAlex 273 FWCI32.535

Role of Government to Enhance Digital Transformation in Small Service Business

article Full Text OpenAlex 269 FWCI31.957

Digital technology and business model innovation: A systematic literature review and future research agenda

article Full Text OpenAlex 269 FWCI74.127