专题：Service and Product Innovation

This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science, customer experience, and marketing strategy.
最新文献
The key role of innovation and organizational resilience in improving business performance: A mixed-methods approach

article Full Text OpenAlex

The anti‐consumption journey: Unplugging for improved well‐being

article Full Text OpenAlex

Value co-creation in tourism living labs

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A novel requirement elicitation and evaluation framework for product-service systems based on contextual matching and hybrid decision-making

article Full Text OpenAlex

Insights on the role of performance measurement systems in the digital servitization landscape: a longitudinal case study

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Adoption of Mobile Health Applications for Diabetes Management From a Push–Pull–Mooring Perspective

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The transition to a circular economy: different paths for international and non-international micro-manufacturing firms

article Full Text OpenAlex

Service System Design of a Community-Shared Medicine Station

article Full Text OpenAlex

Platform openness and value: the mediation effect of user interaction and psychological distance

article Full Text OpenAlex

Product lifespan extension of technology products: Exploring perceptions, value-beliefs, motives and attitudes in American and Spanish consumers

article Full Text OpenAlex

近5年高被引文献
Digital transformation in business and management research: An overview of the current status quo

article Full Text OpenAlex 802 FWCI83.10921674

Understanding digital transformation

book-chapter Full Text OpenAlex 527 FWCI520.69926416

Advancing knowledge through literature reviews: ‘what’, ‘why’, and ‘how to contribute’

article Full Text OpenAlex 469 FWCI79.24941684

Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing

article Full Text OpenAlex 430 FWCI63.35901813

How AI capabilities enable business model innovation: Scaling AI through co-evolutionary processes and feedback loops

article Full Text OpenAlex 410 FWCI43.13932774

Digital transformation: A review and research agenda

review Full Text OpenAlex 361 FWCI79.04114309

Digital technology and business model innovation: A systematic literature review and future research agenda

article Full Text OpenAlex 331 FWCI94.50504364

AI-enabled business-model innovation and transformation in industrial ecosystems: A framework, model and outline for further research

article Full Text OpenAlex 316 FWCI46.67579369

Dynamic capabilities for ecosystem orchestration A capability-based framework for smart city innovation initiatives

article Full Text OpenAlex 314 FWCI39.76906776

Role of Government to Enhance Digital Transformation in Small Service Business

article Full Text OpenAlex 302 FWCI38.58947677