专题：Service and Product Innovation

This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science, customer experience, and marketing strategy.
最新文献
“From farm to fork, naturally”: consumers’ intentions to buy organic food through online platforms, extending the UTAUT model with values

article Full Text OpenAlex

Emotional needs and service process optimization in combined medical and elder care: A TRIZ approach

article Full Text OpenAlex

Ideal Customer Profile, Customer Insights und Buyer Personas – Kenne deine Kunden

book-chapter Full Text OpenAlex

Hiding and destroying outlier knowledge on digital transformation and value co-creation: impacts and insights from the fashion industry

article Full Text OpenAlex

Architectural Trade-off Analysis of Modern Service Mesh Designs: A Qualitative ATAM Study

article Full Text OpenAlex

Digital Transformation and Sustainable Healthcare: exploring Cancer Patients' Interaction with Health Applications

article Full Text OpenAlex

Small and Medium-Sized Enterprises and the Circular Economy: Leveraging Ecosystem Strategies for Circular Business Model Implementation

article Full Text OpenAlex

Artificial Intelligence Capabilities in Digital Servitization: Identifying Digital Opportunities for Different Service Types

article Full Text OpenAlex

Bridging Ethical Gaps in Generative Ai: Advancing Governance Frameworks for Hospitality Through Sdl and Stakeholder Theory

preprint Full Text OpenAlex

Perceptions of digital transformation in lower-mid-level hospitals: analyzing leadership perspectives on digital adoption and patient-centered care

article Full Text OpenAlex

近5年高被引文献
Digital transformation in business and management research: An overview of the current status quo

article Full Text OpenAlex 611 FWCI72.197

Advancing knowledge through literature reviews: ‘what’, ‘why’, and ‘how to contribute’

article Full Text OpenAlex 366 FWCI58.427

Understanding digital transformation

book-chapter Full Text OpenAlex 347 FWCI498.715

Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing

article Full Text OpenAlex 323 FWCI40.861

How AI capabilities enable business model innovation: Scaling AI through co-evolutionary processes and feedback loops

article Full Text OpenAlex 285 FWCI35.003

AI-enabled business-model innovation and transformation in industrial ecosystems: A framework, model and outline for further research

article Full Text OpenAlex 245 FWCI40.212

Role of Government to Enhance Digital Transformation in Small Service Business

article Full Text OpenAlex 244 FWCI31.973

Dynamic capabilities for ecosystem orchestration A capability-based framework for smart city innovation initiatives

article Full Text OpenAlex 244 FWCI32.544

Does digital finance promote manufacturing servitization: Micro evidence from China

article Full Text OpenAlex 238 FWCI26.614

Digital transformation as an interaction-driven perspective between business, society, and technology

article Full Text OpenAlex 234 FWCI27.685