专题：Service and Product Innovation

This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science, customer experience, and marketing strategy.
最新文献
Value co-creation in the renewable energy-hydrogen-methanol chain: A complex network evolutionary game under multi-market contexts

article Full Text OpenAlex

The influencing factors and mechanism of collaborative service of innovation service platforms for emerging industries

article Full Text OpenAlex

DIKWP Framework: Intelligentization, Green Innovation, and Servitization for Manufacturing Sustainability in Circular Economy

article Full Text OpenAlex

How digital transformation enhances firm performance: Underlying knowledge and mechanisms from the perspective of value creation

article Full Text OpenAlex

Destination marketing organisations: envisioning a regenerative tourism operating model

article Full Text OpenAlex

Does value co-creation enhance customer well-being? Insights from health-care service delivery

article Full Text OpenAlex

Implementing Circular Practices Through Supply-Chain Configurations of Service Offerings for Consumer Products

article Full Text OpenAlex

Making a brand “inclusive” with consumers (end-users) and non-consumers (suppliers) participants for stakeholder well-being

article Full Text OpenAlex

Marketing in Transition: Perception of Neuromarketing of User Willingness for Neuromarketing Services

article Full Text OpenAlex

The impact of sustainable tourism experiential value on customer value co-creation behavior

article Full Text OpenAlex

近5年高被引文献