专题：Service and Product Innovation

This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science, customer experience, and marketing strategy.
最新文献
Digital transformation and value co-creation in state-owned manufacturing enterprises: a hypernetwork perspective

article Full Text OpenAlex

AI-driven business model innovation in service industries: a systematic review

review Full Text OpenAlex

Conceptualizing smart tourism ecosystem: multi-level framework integrating smart technologies and stakeholders for value Co-creation

article Full Text OpenAlex

Establishing customers’ value co-creation of using metaverse commerce: applying Servicescape models

article Full Text OpenAlex

Exploring service innovation archetypes of generative artificial intelligence in tourism: Integrating the views of tourists and tourism technology entrepreneurs

article Full Text OpenAlex

AI agents in service experience: towards autonomous and conscious agency

article Full Text OpenAlex

When does artificial intelligence innovation pay in servitization? A combined organizational learning and socio-technical systems perspective

article Full Text OpenAlex

Human-centric AI: transforming service ecosystems for inclusivity and excellence in resource-constrained contexts

article Full Text OpenAlex

Consumer vulnerability within digital platforms as service ecosystems

article Full Text OpenAlex

Transforming advertising in the age of generative AI: exploring advertising professionals’ perceptions of human-AI value co-creation

article Full Text OpenAlex

近5年高被引文献
Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing

article Full Text OpenAlex 537 FWCI88.4583

Artificial intelligence enabling circular business model innovation in digital servitization: Conceptualizing dynamic capabilities, AI capacities, business models and effects

article Full Text OpenAlex 418 FWCI110.5341

The key role of innovation and organizational resilience in improving business performance: A mixed-methods approach

article Full Text OpenAlex 303 FWCI102.4712

A framework for AI-powered service innovation capability: Review and agenda for future research

article Full Text OpenAlex 278 FWCI73.5131

Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention

article Full Text OpenAlex 271 FWCI75.3874

Value Creation in the Public Service Ecosystem: An Integrative Framework

article Full Text OpenAlex 263 FWCI70.6882

ENHANCING CUSTOMER LOYALTY THROUGH QUALITY OF SERVICE: EFFECTIVE STRATEGIES TO IMPROVE CUSTOMER SATISFACTION, EXPERIENCE, RELATIONSHIP, AND ENGAGEMENT

article Full Text OpenAlex 260 FWCI75.4598

The impact of artificial intelligence capabilities on servitization: The moderating role of absorptive capacity-A dynamic capabilities perspective

article Full Text OpenAlex 256 FWCI34.5882

Customer value co-creation in the hospitality and tourism industry: a systematic literature review

review Full Text OpenAlex 230 FWCI6.5044

The Fifth Industrial Revolution: How Harmonious Human–Machine Collaboration is Triggering a Retail and Service [R]evolution

article Full Text OpenAlex 229 FWCI40.8989