专题:Consumer Market Behavior and Pricing

This cluster of papers explores the economic analysis of retail and marketing strategies, focusing on topics such as consumer behavior, online advertising, price perception, brand loyalty, store brands, market competition, and e-commerce. It delves into the impact of various promotional tactics, the influence of store image on consumer perceptions, and the dynamics of consumer demand in the digital age.
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FDSE v2: Variable Importance Guided Hybrid Fuzzing (Competition Contribution)

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Customer Experience in E-commerce: A Framework for Measurement and Optimization

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Dynamic pricing and advertising strategy for a perishable product with an expiration date under a price ceiling constraint

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Dynamic pricing for strategic consumers with product idling anticipation

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The impact of the OEM's marketplace channel introduction on factory entry strategy in a platform-based supply chain

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Algorithmic Targeting and the Precision-Recall Tradeoff

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Influence of Selling Price, Freshness, Inventory Levels, Advertising Frequency on Demand and Cost Structures for Perishable Products in India

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Understanding consumer loyalty to private labels: a structural equation modelling study in food retail

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Generative Engine Optimization (GEO): A Geospatial AI Framework for Local Search Discoverability

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How to nudge industrial customers to accept free-to-fee service price switches?

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