专题：Customer churn and segmentation

This cluster of papers focuses on customer equity management and prediction, utilizing data mining, machine learning, and segmentation techniques to understand customer churn, lifetime value, and profitability. It explores the impact of marketing strategies on customer retention and financial performance in various industries, particularly in telecommunications.
最新文献
INTEGRATING RANDOM FOREST AND LOGISTIC REGRESSION TO FORECAST CUSTOMER ATTRITION IN THE TELECOM SECTOR

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MAXIMIZING MARKETING IMPACT THROUGH DATA-DRIVEN SEGMENTATION WITH PCA AND CLUSTERING

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ANALYSIS OF CUSTOMER REVIEWS USING NLP AND MACHINE LEARNING METHODS

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A machine learning decision tree model to predict consumer purchase behaviour: a microeconomic view from online social platforms in Iran

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Learning Fine-Grained User Preference for Personalized Recommendation

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Adaptive Service Recommendation in Internet of Things Using a Reinforcement Learning and Optimization Algorithm

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A usage-based insurance (UBI) pricing model considering customer retention

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Marketing Strategy Analysis Using Apriori Association Method To Increase Sales In E-Commerce Companies

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PREDICTING CUSTOMER BEHAVIOR IN E-COMMERCE USING AN ASSOCIATION RULE MINING APPROACH

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H2DGL: Adaptive Metapath-Based Dynamic Graph Learning for Supply Forecasting in Logistics System

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近5年高被引文献
E-Commerce Promotional Products Selection Using SWARA and TOPSIS

article Full Text OpenAlex 1548 FWCI1246.984

Progress in partial least squares structural equation modeling use in marketing research in the last decade

article Full Text OpenAlex 634 FWCI124.945

Customer churn prediction system: a machine learning approach

article Full Text OpenAlex 238 FWCI31.126

Applications of big data in emerging management disciplines: A literature review using text mining

review Full Text OpenAlex 221 FWCI18.382

Examination of the Criticality of Customer Segmentation Using Unsupervised Learning Methods

article Full Text OpenAlex 148 FWCI135.976

On the platform but will they buy? Predicting customers' purchase behavior using deep learning

article Full Text OpenAlex 114 FWCI30.309

How does business analytics contribute to organisational performance and business value? A resource-based view

article Full Text OpenAlex 107 FWCI18.865

Evaluating the impact of big data analytics usage on the decision-making quality of organizations

article Full Text OpenAlex 105 FWCI17.921

Customer segmentation using K-means clustering and the adaptive particle swarm optimization algorithm

article Full Text OpenAlex 105 FWCI13.59

K-Means Clustering Approach for Intelligent Customer Segmentation Using Customer Purchase Behavior Data

article Full Text OpenAlex 97 FWCI14.964