专题：Management and Marketing Education

This cluster of papers focuses on innovations in management education, with an emphasis on experiential learning, marketing education, AACSB accreditation, student engagement, teaching methods, curriculum integration, educational technology, learning outcomes, and the impact of MBA programs.
最新文献
Evaluating project-based learning in real-world business challenges: the role of problem definition and mentoring in university–industry collaboration

article Full Text OpenAlex

Next-Gen Business Education: The Role of Digital Platforms in Learning and Practice

article Full Text OpenAlex

What is marketing? Three defining properties

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Faculty-driven strategic planning in experiential learning using fuzzy multi criteria framework

article Full Text OpenAlex

What should be fixed in something that isn’t broken: A commentary on “How to save marketing ...”1

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Leadership style and management skills as predictors of hospitality and tourism management students’ leadership behavior

article Full Text OpenAlex

Socio-cultural integration of international students in Europe: A systematic review

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The concept of marketing and its mismatch with academic practice

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A more aspirational direction for the marketing discipline

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Innovations for AI-Driven Marketing Pedagogy Across Generations: Hybrid Approaches for SEO and GEO Instruction

article Full Text OpenAlex

近5年高被引文献
Integrated Advertising, Promotion And Marketing Communications

book Full Text OpenAlex 294 FWCI16.9748

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

article Full Text OpenAlex 203 FWCI24.5143

Global Marketing and Advertising

book Full Text OpenAlex 161 FWCI0

Digital Marketing Excellence

book Full Text OpenAlex 154 FWCI37.4612

Student satisfaction survey: a key for quality improvement in the higher education institution

article Full Text OpenAlex 110 FWCI22.4858

African Journal of Marketing Management

paratext Full Text OpenAlex 110 FWCI0

The Higher Education System

book Full Text OpenAlex 106 FWCI5.7278

Emerging Concepts In Marketing

book-chapter Full Text OpenAlex 96 FWCI4.4343

A Review based Research Topic Identification on How to Improve the Quality Services of Higher Education Institutions in Academic, Administrative, and Research Areas

review Full Text OpenAlex 95 FWCI22.4221

The Adequacy of Accounting Education in the Development of Transversal Skills Needed to Meet Market Demands

article Full Text OpenAlex 72 FWCI18.8378