专题：Management and Marketing Education

This cluster of papers focuses on innovations in management education, with an emphasis on experiential learning, marketing education, AACSB accreditation, student engagement, teaching methods, curriculum integration, educational technology, learning outcomes, and the impact of MBA programs.
最新文献
Enhancing International Business Education Through Faculty Development in International Business Programs

article Full Text OpenAlex

FIELD Excursions As Pedagogical Tools In Tourism And Hospitality Higher Education: Comprehensive Study

article Full Text OpenAlex

Bridging the ESG Education Gap: Understanding Hospitality Students’ Perceptions and Expectations

article Full Text OpenAlex

Developing entrepreneurial skills and mindset through mini enterprise projects: Is reflection the missing link?

article Full Text OpenAlex

4 Mission on the Fly? Experiential Learning in Search of Principles and Ethics

book-chapter Full Text OpenAlex

Introducing the Ethics of Actors in Systems (EASY) Approach to Digital Advertising Literacy Through the Views of Early Adolescents

article Full Text OpenAlex

Defining critical thinking in financial accounting: Perceptions of students and lecturers

article Full Text OpenAlex

Driving graduate employability: the pathway from quality education through student engagement and learning outcomes

article Full Text OpenAlex

Research on the Teaching Reform of Advertising Creativity Courses Based on the OBE Concept

article Full Text OpenAlex

Effectiveness of Inquiry and Evidence-based Pedagogies on Achievement, Retention, and 21st-Century Skills of Marketing Students in Nigeria

article Full Text OpenAlex

近5年高被引文献
Integrated Advertising, Promotion And Marketing Communications

book Full Text OpenAlex 294 FWCI21.3859

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

article Full Text OpenAlex 177 FWCI24.0825

Global Marketing and Advertising

book Full Text OpenAlex 161 FWCI0

Digital Marketing Excellence

book Full Text OpenAlex 135 FWCI36.8856

African Journal of Marketing Management

paratext Full Text OpenAlex 110 FWCI0

The Higher Education System

book Full Text OpenAlex 106 FWCI5.9722

Student satisfaction survey: a key for quality improvement in the higher education institution

article Full Text OpenAlex 102 FWCI21.8788

Emerging Concepts In Marketing

book-chapter Full Text OpenAlex 96 FWCI4.4343

A Review based Research Topic Identification on How to Improve the Quality Services of Higher Education Institutions in Academic, Administrative, and Research Areas

review Full Text OpenAlex 90 FWCI23.1021

Journal of Accounting and Taxation

paratext Full Text OpenAlex 72 FWCI0