专题：Management and Marketing Education

This cluster of papers focuses on innovations in management education, with an emphasis on experiential learning, marketing education, AACSB accreditation, student engagement, teaching methods, curriculum integration, educational technology, learning outcomes, and the impact of MBA programs.
最新文献
Exploring Topic Selection in Undergraduate Capstone Courses: Impacts on Engagement, Teamwork, and Learning Outcomes

article Full Text OpenAlex

The Business School and the End of History: Reimagining Management Education

article Full Text OpenAlex

The importance of sell-side analysts' specialised education in technical sectors: Evidence from the chemical manufacturing industry

article Full Text OpenAlex

A Study on Multiple Stakeholders Involvement in Sustainability of Higher Academic Institutions with Special 
Reference to Health Care

article Full Text OpenAlex

Exploring the Cost-Effectiveness of Perspective Taking in Crowdsourcing Subjective Assessment: A Case Study of Toxicity Detection

article Full Text OpenAlex

Internal marketing orientation and knowledge management process in individual competence enrichment: PLS-SEM modelling in Indian higher education scenario

article Full Text OpenAlex

Multidisciplinary Approaches to Contemporary Marketing

book Full Text OpenAlex

The emergence of entrepreneurship in organizations: joint decision-making about new sales practices in management group meeting interaction

article Full Text OpenAlex

THE DECISION-MAKING PROCESS AND PURCHASING BEHAVIOR OF CONSUMERS IN BANGKOK REGARDING DIETARY SUPPLEMENTS CONTAINING THAI HERBAL INGREDIENTS

article Full Text OpenAlex

The Three B's of Branding: Applying the Brand Evolution Process in Marketing Classes

preprint Full Text OpenAlex

近5年高被引文献
Integrated Advertising, Promotion And Marketing Communications

book Full Text OpenAlex 294 FWCI34.19439563

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

article Full Text OpenAlex 164 FWCI27.37399899

Digital Marketing Excellence

book Full Text OpenAlex 124 FWCI39.7962813

African Journal of Marketing Management

paratext Full Text OpenAlex 110 FWCI0

Student satisfaction survey: a key for quality improvement in the higher education institution

article Full Text OpenAlex 99 FWCI25.38053862

Emerging Concepts In Marketing

book-chapter Full Text OpenAlex 96 FWCI4.8326139

A Review based Research Topic Identification on How to Improve the Quality Services of Higher Education Institutions in Academic, Administrative, and Research Areas

review Full Text OpenAlex 81 FWCI26.20261249

The Adequacy of Accounting Education in the Development of Transversal Skills Needed to Meet Market Demands

article Full Text OpenAlex 64 FWCI20.20593413

Employability of accounting graduates: analysis of skills sets

article Full Text OpenAlex 61 FWCI19.56447591

The role of quality assurance in Saudi higher education institutions

article Full Text OpenAlex 58 FWCI53.34531212