专题:Management and Marketing Education

This cluster of papers focuses on innovations in management education, with an emphasis on experiential learning, marketing education, AACSB accreditation, student engagement, teaching methods, curriculum integration, educational technology, learning outcomes, and the impact of MBA programs.
最新文献
The Creation of a Language Teaching Organisation (LTO): The Case of NSPLlab Under the Spectrum of Strategic Marketing

book-chapter Full Text OpenAlex

Research in Management Education and Development

paratext Full Text OpenAlex

Impacts of marketing strategies on casual restaurant sales

article Full Text OpenAlex

Linking students with marketing companies through IT Projects

article Full Text OpenAlex

Advertising Psychology

book-chapter Full Text OpenAlex

Unifying Multiple Concepts with a Single Semester-Long Project: A Brewery Design Project for Heat Transfer Courses

article Full Text OpenAlex

Building an Innovation And Entrepreneurship Ecosystem at Bucknell University

article Full Text OpenAlex

Potential Value of Toys in Engineering Education

article Full Text OpenAlex

Fundamentals of Marketing

article Full Text OpenAlex

The effect of students' cultural values on their student-driven learning preference

article Full Text OpenAlex

近5年高被引文献
Integrated Advertising, Promotion And Marketing Communications

book Full Text OpenAlex 294 FWCI34.19439563

Research Methods For Business a Skill Building Approach

book Full Text OpenAlex 195 FWCI38.9537971

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

article Full Text OpenAlex 158 FWCI26.36014718

Digital transformation and hospitality management competencies: Toward an integrative framework

article Full Text OpenAlex 149 FWCI35.58102171

The Role of Personal Values in Learning Approaches and Student Achievements

review Full Text OpenAlex 144 FWCI46.16111582

Digital Marketing Excellence

book Full Text OpenAlex 117 FWCI37.54971703

African Journal of Marketing Management

paratext Full Text OpenAlex 110 FWCI0

Future Proof and Real-World Ready: The Role of Live Project-Based Learning in Students’ Skill Development

article Full Text OpenAlex 106 FWCI24.70207295

Student satisfaction survey: a key for quality improvement in the higher education institution

article Full Text OpenAlex 96 FWCI24.61143139

Emerging Concepts In Marketing

book-chapter Full Text OpenAlex 96 FWCI4.8326139