专题:Management and Marketing Education

This cluster of papers focuses on innovations in management education, with an emphasis on experiential learning, marketing education, AACSB accreditation, student engagement, teaching methods, curriculum integration, educational technology, learning outcomes, and the impact of MBA programs.
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Integrated Advertising, Promotion And Marketing Communications

book Full Text OpenAlex 294 FWCI16.6608

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

article Full Text OpenAlex 215 FWCI22.6211

Digital Marketing Excellence

book Full Text OpenAlex 165 FWCI41.011

Global Marketing and Advertising

book Full Text OpenAlex 162 FWCI0.6408

Student satisfaction survey: a key for quality improvement in the higher education institution

article Full Text OpenAlex 114 FWCI20.3338

African Journal of Marketing Management

paratext Full Text OpenAlex 110 FWCI0

The Higher Education System

book Full Text OpenAlex 106 FWCI5.7278

Emerging Concepts In Marketing

book-chapter Full Text OpenAlex 96 FWCI4.9943

A Review based Research Topic Identification on How to Improve the Quality Services of Higher Education Institutions in Academic, Administrative, and Research Areas

article Full Text OpenAlex 95 FWCI18.6833

The Adequacy of Accounting Education in the Development of Transversal Skills Needed to Meet Market Demands

article Full Text OpenAlex 78 FWCI18.174