专题：Management and Marketing Education

This cluster of papers focuses on innovations in management education, with an emphasis on experiential learning, marketing education, AACSB accreditation, student engagement, teaching methods, curriculum integration, educational technology, learning outcomes, and the impact of MBA programs.
最新文献
Advancing a Transformative Agenda Amid Institutional Complexity in Advertising: Introduction to Special Issue on New Challenges in Advertising–A Call for Transformation, Well-Being and Positive Social Change

article Full Text OpenAlex

Choosing China

article Full Text OpenAlex

The missing link: integrating industry-relevant financial skills into hospitality education

article Full Text OpenAlex

A theoretical framework for experiential learning: Creating Active Knowledge Experiences (CAKE)

article Full Text OpenAlex

Enhancing International Business Education Through Faculty Development in International Business Programs

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FIELD Excursions As Pedagogical Tools In Tourism And Hospitality Higher Education: Comprehensive Study

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Bridging the ESG Education Gap: Understanding Hospitality Students’ Perceptions and Expectations

article Full Text OpenAlex

Flipped learning, personality traits, and student outcomes: evidence from a controlled university trial

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Teaching with AI in marketing education: The LEO framework as a pedagogical guide

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Management Learning and evolving ideals: Embracing imperfectionism?

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近5年高被引文献
Integrated Advertising, Promotion And Marketing Communications

book Full Text OpenAlex 294 FWCI18.4132

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

article Full Text OpenAlex 188 FWCI24.4989

Global Marketing and Advertising

book Full Text OpenAlex 161 FWCI0

Digital Marketing Excellence

book Full Text OpenAlex 146 FWCI37.5526

African Journal of Marketing Management

paratext Full Text OpenAlex 110 FWCI0

Student satisfaction survey: a key for quality improvement in the higher education institution

article Full Text OpenAlex 108 FWCI22.4832

The Higher Education System

book Full Text OpenAlex 106 FWCI5.7278

Emerging Concepts In Marketing

book-chapter Full Text OpenAlex 96 FWCI4.4343

A Review based Research Topic Identification on How to Improve the Quality Services of Higher Education Institutions in Academic, Administrative, and Research Areas

review Full Text OpenAlex 95 FWCI23.3842

The Adequacy of Accounting Education in the Development of Transversal Skills Needed to Meet Market Demands

article Full Text OpenAlex 72 FWCI18.8203