专题：Management and Marketing Education

This cluster of papers focuses on innovations in management education, with an emphasis on experiential learning, marketing education, AACSB accreditation, student engagement, teaching methods, curriculum integration, educational technology, learning outcomes, and the impact of MBA programs.
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近5年高被引文献
Prinsip-Prinsip Pemasaran

preprint Full Text OpenAlex 3788 FWCI0

BUSINESS RESEARCH METHODS (PHƯƠNG PHÁP NGHIÊN CỨU TRONG KINH DOANH)

preprint Full Text OpenAlex 2550 FWCI0

Experiential Learning Theory as a Guide for Experiential Educators in Higher Education

article Full Text OpenAlex 554 FWCI86.3156

Methodology for Designing University Business Curricula with an Impact on the Family Economy

article Full Text OpenAlex 475 FWCI15.6533

Essentials of Business Research Methods

book Full Text OpenAlex 433 FWCI36.0251

Integrated Advertising, Promotion And Marketing Communications

book Full Text OpenAlex 294 FWCI21.349

Experiential learning in entrepreneurship education: A systematic literature review

review Full Text OpenAlex 226 FWCI6.4588

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

article Full Text OpenAlex 226 FWCI25.0094

Teachers’ experiences of using game-based learning methods in project management higher education

article Full Text OpenAlex 173 FWCI56.0073

The post COVID-19 pandemic era: Changes in teaching and learning methods for management educators

article Full Text OpenAlex 166 FWCI40.3819