专题：Media, Gender, and Advertising

This cluster of papers explores the portrayal of gender roles, stereotypes, and representations in advertising and media, with a focus on the impact of femvertising, Disney princesses, and television commercials. It delves into content analysis of gender portrayal across different cultures and time periods, examining the influence of media on social identity and cultural perspectives.
最新文献
A Grounded Typology of Intertextual References in Malawian Digital Advertising

preprint Full Text OpenAlex

Effects of The Legend of Zelda: Breath of the Wild and Studio Ghibli Films on Young People’s Sense of Exploration, Calm, Mastery and Skill, Purpose and Meaning, and Overall Happiness in Life: Exploratory Randomized Controlled Study

article Full Text OpenAlex

Using Cultural Intelligence (CQ) to Explain Differences Between Gen-Y and Baby Boomer Preferences for Models with Disabilities in Advertising

article Full Text OpenAlex

The impact of advertisement disclosure on consumer engagement in short videos: an understanding from the perspective of consumer perception

article Full Text OpenAlex

Identidad y branding de barrio: retos y tendencias para la marca-lugar

article Full Text OpenAlex

Where Disney and Hallyu collide: Fashioning transcultural selves through hanbok sartorial fandom

article Full Text OpenAlex

Exploring the gendered portrayal of care work in business magazines: A quantitative content analysis

article Full Text OpenAlex

Cultural Preservation in Black Myth Wukong: A Gameotics-Based Semiotic Analysis

article Full Text OpenAlex

Born Too Soon: Every story counts: lessons in ethical, inclusive storytelling from born too soon

article Full Text OpenAlex

Does co-brand placement work on ad recall? Exploring the impact of co-brand placement in storytelling animated advertising

article Full Text OpenAlex

近5年高被引文献
An Introduction to Visual Culture

book Full Text OpenAlex 1313 FWCI50.984

The Visual Culture Reader

book Full Text OpenAlex 383 FWCI2.511

UTEP Zoo (Arctos)

dataset Full Text OpenAlex 203 FWCI0

How the destination short video affects the customers' attitude: The role of narrative transportation

article Full Text OpenAlex 157 FWCI15.472

Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship

article Full Text OpenAlex 151 FWCI267.526

Is Femvertising the New Greenwashing? Examining Corporate Commitment to Gender Equality

article Full Text OpenAlex 151 FWCI26.958

Social media, body image, and the question of causation: Meta-analyses of experimental and longitudinal evidence

review Full Text OpenAlex 136 FWCI3.768

One and Done: The Long Eclipse of Women’s Televised Sports, 1989–2019

article Full Text OpenAlex 124 FWCI23.347

3 “Normal Female Interest in Men Bonking”: Selections from the Terra Nostra Underground and Strange Bedfellows

book-chapter Full Text OpenAlex 112 FWCI191.33

Feminism in Popular Culture

book-chapter Full Text OpenAlex 111 FWCI57.263