专题：SMEs Development and Digital Marketing

This cluster of papers explores the impact of the Covid-19 pandemic on small and medium enterprises (SMEs) in Indonesia, focusing on topics such as economic impact, digital marketing, e-commerce, financial performance, and the use of social media. The papers also discuss strategies for SMEs to survive and thrive during the pandemic.
最新文献
Analisis Efektivitas Program Insentif Pajak terhadap Daya Saing UMKM

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TINJAUAN LITERATUR: TANTANGAN PEREKONOMIAN DI ERA DIGITALISASI

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Kajian Teoritis: Analisis Data Kualitatif

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<b>THE INFLUENCE OF ACCOUNTING INFORMATION SYSTEM IMPLEMENTATION ON THE EFFICIENCY AND ACCURACY OF FINANCIAL REPORTS IN MSMES</b>

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Pemanfaatan Artificial Intelligence untuk Konten Pemasaran Digital dan Pelatihan Keuangan UMKM Berkah Desa Jepitu

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Pemanfaatan Teknologi Informasi Untuk Efisiensi Operasional UMKM

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Kewirausahaan Berbasis Teknologi: Memanfaatkan AI untuk Pertumbuhan Usaha

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Membangun Peran Inovasi UMKM, Literasi Finansial, Dan Pengembangan Kreativitas Anak Dalam Pemberdayaan Ekonomi Masyarakat Desa

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Seminar dan Pelatihan Penyusunan Portofolio dan Strategi Investasi Di Reksadana untuk Generasi Muda

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Digitalization of Tourism Villages: Digital Marketing Strategies for the Development of Pematang Johar Tourism

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近5年高被引文献
Prinsip-Prinsip Pemasaran

preprint Full Text OpenAlex 3811 FWCI1289.38094846

Dasar-Dasar Manajemen Keuangan

preprint Full Text OpenAlex 2100 FWCI252.2765

Manajemen Pemasaran Modern

book Full Text OpenAlex 1413 FWCI107.2588

Studi Kelayakan Bisnis

preprint Full Text OpenAlex 294 FWCI89.97226531

The effect of social media influencers’ characteristics on consumer intention and attitude toward Keto products purchase intention

article Full Text OpenAlex 248 FWCI92.8469

Pemberdayaan Masyarakat

preprint Full Text OpenAlex 200 FWCI152.37784097

REGIONAL FINANCIAL MANAGEMENT SYSTEM OF REGENCY/CITY REGIONAL ORIGINAL INCOME IN ACEH PROVINCE PERIOD YEAR 2016-2020

article Full Text OpenAlex 175 FWCI35.628

Repurchase intention of e-commerce customers in Indonesia: An overview of the effect of e-service quality, e-word of mouth, customer trust, and customer satisfaction mediation

article Full Text OpenAlex 155 FWCI21.7812

The role of customer e-trust, customer e-service quality and customer e-satisfaction on customer e-loyalty

article Full Text OpenAlex 149 FWCI20.3192

The effect of social media marketing on brand trust, brand equity and brand loyalty

article Full Text OpenAlex 145 FWCI20.6178