专题:SMEs Development and Digital Marketing

This cluster of papers explores the impact of the Covid-19 pandemic on small and medium enterprises (SMEs) in Indonesia, focusing on topics such as economic impact, digital marketing, e-commerce, financial performance, and the use of social media. The papers also discuss strategies for SMEs to survive and thrive during the pandemic.
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Prinsip-Prinsip Pemasaran

preprint Full Text OpenAlex 3811 FWCI981.8054

Dasar-Dasar Manajemen Keuangan

preprint Full Text OpenAlex 2100 FWCI264.2224

Manajemen Pemasaran Modern

book Full Text OpenAlex 1413 FWCI100.2738

Studi Kelayakan Bisnis

preprint Full Text OpenAlex 294 FWCI67.1322

The effect of social media influencers’ characteristics on consumer intention and attitude toward Keto products purchase intention

article Full Text OpenAlex 248 FWCI97.0658

Pemberdayaan Masyarakat

preprint Full Text OpenAlex 200 FWCI152.37784097

REGIONAL FINANCIAL MANAGEMENT SYSTEM OF REGENCY/CITY REGIONAL ORIGINAL INCOME IN ACEH PROVINCE PERIOD YEAR 2016-2020

article Full Text OpenAlex 176 FWCI48.096

Repurchase intention of e-commerce customers in Indonesia: An overview of the effect of e-service quality, e-word of mouth, customer trust, and customer satisfaction mediation

article Full Text OpenAlex 159 FWCI22.4598

The role of customer e-trust, customer e-service quality and customer e-satisfaction on customer e-loyalty

article Full Text OpenAlex 152 FWCI21.0013

The effect of social media marketing on brand trust, brand equity and brand loyalty

article Full Text OpenAlex 145 FWCI20.7105