专题：SMEs Development and Digital Marketing

This cluster of papers explores the impact of the Covid-19 pandemic on small and medium enterprises (SMEs) in Indonesia, focusing on topics such as economic impact, digital marketing, e-commerce, financial performance, and the use of social media. The papers also discuss strategies for SMEs to survive and thrive during the pandemic.
最新文献
Strategi Komunikasi Krisis Public Relations Digital di TikTok pada Dinas Pariwisata Medan Selama Pandemi COVID-19: Analisis Kasus Pengelolaan Konten Inovatif

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Analisis Strategi Komunikasi Pemasaran di Platform TikTok: Kajian Konten pada Akun @optikalunett_official

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Analysis of the Impact of BOPO, FDR, NOM and NPF on ROA of Indonesian Sharia Commercial Banks Registered with the OJK

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The circular model of “SOME” on digital public relations management of Universitas Islam Riau

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Public regulation urgency in cryptocurrency based on administrative reform for Bali sustainable tourism

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Analysis of Live Streaming, Electronic Word of Mouth (E-Wom) and Affiliate Marketing on Purchasing Decision for Fashion Trend Productsi at the Shopee Marketplace (Case Study of Shopee Users)

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Role of service providers in ensuring effective service delivery in Mangaung Metropolitan Municipality

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The Influence of City Branding and E-Wom On Interest In Visiting Religious Tourist Attractions In Surakarta The Role of The Intervening Variable City Image

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Digitalization of Indonesian MSMEs: Innovation Challenges and Opportunities

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The Influence Of Digital Influencer Marketing Communication On Instagram On Awareness, Interest, Search, Action And Share Beli Kreatif Sumatera Selatan

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近5年高被引文献
MANAJEMEN SUMBER DAYA MANUSIA

book Full Text OpenAlex 4439 FWCI328.721404

Prinsip-Prinsip Pemasaran

preprint Full Text OpenAlex 3811 FWCI1289.38094846

Dasar-Dasar Manajemen Keuangan

preprint Full Text OpenAlex 2099 FWCI288.3354728

Manajemen Pemasaran Modern

book Full Text OpenAlex 1413 FWCI180.18566143

Manajemen Sumber Daya Manusia

preprint Full Text OpenAlex 1166 FWCI183.61822703

Economic Growth, Increasing Productivity of SMEs, and Open Innovation

article Full Text OpenAlex 363 FWCI83.25513475

Pengembangan UMKM Digital di Masa Pandemi Covid-19

article Full Text OpenAlex 310 FWCI153.96191146

Role of Government to Enhance Digital Transformation in Small Service Business

article Full Text OpenAlex 302 FWCI38.58947677

Studi Kelayakan Bisnis

preprint Full Text OpenAlex 294 FWCI89.97226531

The effect of social media influencers’ characteristics on consumer intention and attitude toward Keto products purchase intention

article Full Text OpenAlex 243 FWCI117.40649516