专题:SMEs Development and Digital Marketing

This cluster of papers explores the impact of the Covid-19 pandemic on small and medium enterprises (SMEs) in Indonesia, focusing on topics such as economic impact, digital marketing, e-commerce, financial performance, and the use of social media. The papers also discuss strategies for SMEs to survive and thrive during the pandemic.
最新文献
PENGUKURAN TINGKAT PEMAHAMAN PETANI NILAM TERHADAP KEUANGAN USAHA DI KABUPATEN ACEH TAMIANG

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Pengaruh Kinerja Lingkungan terhadap Nilai Perusahaan

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Revitalisasi BUMDes Jaya Janti Sebagai Upaya Meningkatkan Pendapatan Asli Desa

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DIGITAL READINESS AMONG MALAYSIAN RETAIL SMES- A CONCEPTUAL EXAMINATION IN THE POST-PANDEMIC CONTEXT

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Digital transformation: The role of AI, social dynamics, and political support on the quality of strategic decisions and their implications for the progress of Islamic banking in Malaysia and Indonesia

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Can digital transformation improve the transparency and accountability of Indonesian public governance?

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The role of religiosity, product knowledge and product assessment on digital purchasing of halal products

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Strategi Komunikasi Pemasaran Digital untuk Meningkatkan Daya Saing UMKM di Era Digital

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DAMPAK DIGITALISASI TERHADAP PERTUMBUHAN EKONOMI DI INDONESIA

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Islam, Budaya, dan Komunikasi Publik: Sinergi Pemimpin Aceh dalam Meningkatkan Partisipasi Masyarakat di Era Digital

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近5年高被引文献
MANAJEMEN SUMBER DAYA MANUSIA

book Full Text OpenAlex 4703 FWCI278.346

Prinsip-Prinsip Pemasaran

preprint Full Text OpenAlex 3829 FWCI0

Dasar-Dasar Manajemen Keuangan

preprint Full Text OpenAlex 2107 FWCI0

Manajemen Pemasaran Modern

book Full Text OpenAlex 1416 FWCI148.878

Manajemen Sumber Daya Manusia

preprint Full Text OpenAlex 1166 FWCI0

Economic Growth, Increasing Productivity of SMEs, and Open Innovation

article Full Text OpenAlex 311 FWCI69.297

Studi Kelayakan Bisnis

preprint Full Text OpenAlex 299 FWCI0

Pengembangan UMKM Digital di Masa Pandemi Covid-19

article Full Text OpenAlex 294 FWCI137.279

Role of Government to Enhance Digital Transformation in Small Service Business

article Full Text OpenAlex 269 FWCI31.957

The effect of social media influencers’ characteristics on consumer intention and attitude toward Keto products purchase intention

article Full Text OpenAlex 231 FWCI80.778