专题:Business Strategies and Innovation

This cluster of papers covers a wide range of topics related to strategic management and innovation in business, including the application of frameworks like Blue Ocean Strategy and Lean Startup, the importance of value proposition design, digital transformation, entrepreneurship, and market analysis. It explores the impact of various forces on business strategy and the role of innovation in driving business success.
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Journal of Small Business and Enterprise Development

paratext Full Text OpenAlex 393 FWCI0

ZERO to ONE, Notes on Startups, or How to Build the Future

article Full Text OpenAlex 333 FWCI31.3259

International Journal of Innovation, Management and Technology

paratext Full Text OpenAlex 222 FWCI0

Consumer Decision Journey

book Full Text OpenAlex 209 FWCI17.9371

Next-Generation Plant-based Foods

book Full Text OpenAlex 108 FWCI32.2768

Innovating agri-food business models after the Covid-19 pandemic: The impact of digital technologies on the value creation and value capture mechanisms

article Full Text OpenAlex 102 FWCI23.5469

Emerging Concepts In Marketing

book-chapter Full Text OpenAlex 96 FWCI4.9943

Marketing Strategy in Improving Product Competitiveness in the Global Market

article Full Text OpenAlex 94 FWCI69.1123

Intangible Assets and Value Capture in Global Value Chains: The Smartphone Industry

preprint Full Text OpenAlex 81 FWCI0

Digital transformation of the value proposition: A single case study in the media industry

article Full Text OpenAlex 80 FWCI9.5547