专题：Consumer Perception and Purchasing Behavior

This cluster of papers explores the influence of appearance management behavior, including cosmetics, fashion, and body image, on consumer choices. It covers topics such as the impact of social norms, corporate social responsibility, and lifestyle on purchase behavior and self-esteem related to appearance management.
最新文献
A Study on Consumer Perceptions of Kiosk Acceptance in the Digital Transformation of the Foodservice Industry: Focusing on Gender and Generational Differences

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From Fabric to Function: Decoding Athleisure Wear Adoption through Fit-inspired Lifestyle and Social Influence

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Understanding Older Adults’ Acceptance of Smart Clothing : Moderated Moderation Effects of Psychological Influence and Recommender Age

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The Effect of College Life Adaptation on Career Decision-Making Attitudes among International Students: A Focus on Beauty Majors

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Evaluating Midjourney’s Interpretation of Fundamental Fashion Design Elements: A Structured Prompt-Based Analysis

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The Effects of Store Characteristics and Customer Characteristics of Unmanned Stores on Cognitive Trust, Affective Trust, and Repurchase Intention

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Exploring aesthetic leisure experience in personal growth among Korean B-boys

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Coloring Characteristics and Color Stability Evaluation of Traditional Dancheong Blue Inorganic Pigments

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An Empirical Study on the Role of Corporate Social Responsibility (CSR) in Influencing Young Adults’ Purchase Intentions

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The Impact of AI-Powered Ad Customization: Exploring the Impact of Engagement, Psychological Ownership, Responsibility, and Attitude on Behavioral Intentions

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近5年高被引文献
Incorporating social media and muscular ideal internalization into the tripartite influence model of body image: Towards a modern understanding of adolescent girls’ body dissatisfaction

article Full Text OpenAlex 136 FWCI22.5841

Treasure Hunting for Brands: Metaverse Marketing Gamification Effects on Purchase Intention, WOM, and Loyalty

article Full Text OpenAlex 135 FWCI2035.8674

The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms

article Full Text OpenAlex 105 FWCI16.7155

Examining self-congruence between user and avatar in purchasing behavior from the metaverse to the real world

article Full Text OpenAlex 100 FWCI16.0126

Young Consumers' Insights on Brand Equity: Effects of Brand Association, Brand Loyalty, Brand Awareness, and Brand Image

article Full Text OpenAlex 96 FWCI8.2072

3D dynamic fashion design development using digital technology and its potential in online platforms

article Full Text OpenAlex 95 FWCI180.9494

Cultural Differences in Body Image: A Systematic Review

review Full Text OpenAlex 92 FWCI37.8414

The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothing

article Full Text OpenAlex 89 FWCI12.543

A guide to exploratory structural equation modeling (ESEM) and bifactor-ESEM in body image research

article Full Text OpenAlex 83 FWCI25.2671

What Drives Users to Adopt a Digital Museum? A Case of Virtual Exhibition Hall of National Costume Museum

article Full Text OpenAlex 81 FWCI7.6999