专题:Advertising and Communication Studies

This cluster of papers encompasses a wide range of topics related to communication research, including advertising, digital media, social networks, academic production, and scientific journals. The focus is primarily on the research conducted in Spain and Latin America over several decades.
最新文献
Streaming Ads: análisis comparativo de Netflix, Prime Video, Disney+ y HBO Max en España

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Generative Engine Optimization (GEO) y visibilidad de marcas en recomendaciones turísticas generadas por IA

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Generación Silver vista por los jóvenes Z

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Communication of science in research projects funded under Horizon Europe and led by Spanish institutions

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Influencers, marcas y divulgación de salud sexual

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Publicidad integrada en videojuegos

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Aportaciones de las redes sociales a la imagen de destino turística: Una revisión sistemática.

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Metaverso, Product Placement y Publicidad Inmersiva

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Prácticas desleales en entornos digitales

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La radio universitaria para fortalecer la expresión oral en estudiantes de la universidad politécnica estatal del Carchi

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近5年高被引文献
Profesional de la información

paratext Full Text OpenAlex 72 FWCI0

Estrategias de comunicación

book-chapter Full Text OpenAlex 61 FWCI0

Spanish technological development of artificial intelligence applied to journalism: companies and tools for documentation, production and distribution of information

article Full Text OpenAlex 56 FWCI26.2628

Revista Electronica de Veterinaria

paratext Full Text OpenAlex 56 FWCI0

Artificial Intelligence and Journalism: Current Situation and Expectations in the Portuguese Sports Media

article Full Text OpenAlex 49 FWCI13.7418

LinkedIn in sport management education: Developing the students’ professional profile boosting the teaching-learning process

article Full Text OpenAlex 47 FWCI13.4139

FUNDAMENTOS DEL MARKETING

article Full Text OpenAlex 39 FWCI0

Digital Marketing and Analytics Education: A Systematic Review

review Full Text OpenAlex 31 FWCI12.3434

Análisis comparado de la calidad de crónicas deportivas elaboradas por inteligencia artificial y periodistas

article Full Text OpenAlex 28 FWCI8.7346

Chasqui. Revista Latinoamericana de Comunicación

paratext Full Text OpenAlex 27 FWCI0