专题:Advertising and Communication Studies

This cluster of papers encompasses a wide range of topics related to communication research, including advertising, digital media, social networks, academic production, and scientific journals. The focus is primarily on the research conducted in Spain and Latin America over several decades.
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Information Processing Research in Advertising

book Full Text OpenAlex 235 FWCI0

Research on advertising in the metaverse: a call to action

article Full Text OpenAlex 76 FWCI14.3863

SCIENTOMETRIC ANALYSIS OF SCIENTIFIC LITERATURE ON NEUROMARKETING TOOLS IN ADVERTISING

article Full Text OpenAlex 62 FWCI11.7887

Estrategias de comunicación

book-chapter Full Text OpenAlex 60 FWCI0

Advertising Management

book Full Text OpenAlex 60 FWCI5.9777

Transformative Advertising Research: Reimagining the Future of Advertising

article Full Text OpenAlex 58 FWCI13.8828

Advertising Media Planning

book Full Text OpenAlex 47 FWCI3.7308

The Journal of Advertising ’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review

article Full Text OpenAlex 46 FWCI5.2933

Análisis de la capacidad de menores en España para reconocer los contenidos comerciales publicados por influencers.

article Full Text OpenAlex 43 FWCI96.9459

Inclusive Advertising for a Better World

article Full Text OpenAlex 41 FWCI17.3012