Consumer Behavior and Marketing Influence -- 专题文献

专题：Consumer Behavior and Marketing Influence

This cluster of papers focuses on consumer behavior, purchase decision making, and the factors influencing consumer choices in various industries such as retail, hospitality, and e-commerce. It explores the impact of brand image, service quality, customer satisfaction, e-wallet usage, online shopping, marketing mix elements, product quality, and trust on consumer preferences and decisions.

专题：Consumer Behavior and Marketing Influence

最新文献

Examining #RacunTikTok Content and Peer Group Influence on Gen Z Impulsive Buying

The Role of Pay Later in Shaping Impulsive Buying and Loyalty on E-Marketplace Platforms

Member Card and Social Media Promotion Strategies on Customer Loyalty

STRATEGI DIGITAL: DAMPAK PEMASARAN MEDIA SOSIAL, KREDIBILITAS INFLUENCER, DAN CITRA MEREK TERHADAP NIAT BELI KONSUMEN

ONLINE REVIEWS, RATINGS, AND PURCHASE INTENTION IN SOCIAL COMMERCE: THE MEDIATING ROLE OF PRODUCT PHOTOS ON TIKTOK LIVE STREAMING

THE IMPACT OF TIKTOK TOURISM CONTENT ENGAGEMENT ON VISITING INTENTION: A SURVEY OF @JKTGO FOLLOWERS

The Influence of Instagram Marketing on Purchasing Decisions with Brand Awareness and Brand Image as Mediating Variables (Case Study of Desserthouse By Widia in Trenggalek Regency)

Consumer behavior in purchasing mobile phone product in e-commerce

Analisis Alternatif Kebijakan Reaktivasi Jalur Kereta Api Kertalaya Dalam Upaya Mengatasi Keterbatasan Transportasi Mahasiswa Unsri Yang Aman dan Terjangkau

Analisis Perbandingan Efektivitas Sistem Pembayaran Quick Response Code Indonesian Standard (QRIS) dengan E-Wallet Konvensional

近5年高被引文献