专题：Consumer Behavior and Marketing Influence

This cluster of papers focuses on consumer behavior, purchase decision making, and the factors influencing consumer choices in various industries such as retail, hospitality, and e-commerce. It explores the impact of brand image, service quality, customer satisfaction, e-wallet usage, online shopping, marketing mix elements, product quality, and trust on consumer preferences and decisions.
最新文献
The Influence of Brand Image, Perceived Service Quality, Perceived Value, and Customer Satisfaction on Customer Loyalty at Clinic a Tangerang

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Analisis Kepuasan Penumpang KRL Commuter Line Dengan Metode Customer Satisfaction Index (CSI) Pada Pekerja Di Glodok City Jakarta Barat

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ANALISIS VALUE FOR MONEY DALAM PENGUKURAN KINERJA KEUANGAN PEMERINTAHAN DESA KECAMATAN TAMBANG KABUPATEN KAMPAR PERIODE 2021-2023

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Analysis of Brand Reputation, E-Service Quality, and Electronic Word of Mouth on Tokopedia Consumer Purchase Interest in Sidoarjo

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Pengaruh Celebrity Endorsement Terhadap Keputusan Pembelian British Propolis

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Keberadaan, Peran, Dan Tujuan Humas Kantor Wilayah Kementerian Agama Sumatera Utara Dalam Mendukung Komunikasi Dan Informasi Publik

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Pengaruh Brand Satisfaction Terhadap Brand Loyalty pada Produk Skincare Lokal Whitelab

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Literature Review : Faktor Internal Impulsive Buying Pada Remaja Putri Yang Melakukan Online Shopping

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The Influence of Customer Satisfaction on Visiting Decisions Through Customer Loyalty at the Betawi Babeh Sadeli Restaurant, Pondok Aren, South Tangerang, Banten Province

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The mediating effect of customer trust of E-WOM and online customer reviews impacting purchase decision of household electronic products at a marketplace: evidence from Indonesia

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近5年高被引文献
Repurchase intention of e-commerce customers in Indonesia: An overview of the effect of e-service quality, e-word of mouth, customer trust, and customer satisfaction mediation

article Full Text OpenAlex 151 FWCI25.51527067

The role of customer e-trust, customer e-service quality and customer e-satisfaction on customer e-loyalty

article Full Text OpenAlex 145 FWCI24.16346825

The effect of social media marketing on brand trust, brand equity and brand loyalty

article Full Text OpenAlex 142 FWCI23.82551764

The Effect of Product Quality, Service Quality, Customer Satisfaction on Customer Loyalty

article Full Text OpenAlex 134 FWCI33.84071816

Acceptance analysis of NUADU as e-learning platform using the Technology Acceptance Model (TAM) approach

article Full Text OpenAlex 123 FWCI50.31255756

Mengukur Kepuasan Pelanggan

article Full Text OpenAlex 120 FWCI4.62971738

Determinants of Intention to Use e-Wallet: Personal Innovativeness and Propensity to Trust as Moderators

article Full Text OpenAlex 104 FWCI42.13165389

The effect of perceived security, perceived ease of use, and perceived usefulness on consumer behavioral intention through trust in digital payment platform

article Full Text OpenAlex 98 FWCI40.08642797

MODEL KEPUTUSAN PEMBELIAN MELALUI KEPUASAN KONSUMEN PADA MARKETPLACE: KUALITAS PRODUK DAN KUALITAS PELAYANAN (LITERATURE REVIEW MANAJEMEN PEMASARAN)

article Full Text OpenAlex 94 FWCI15.88367843

The influence of e-satisfaction on users' e-loyalty toward e-wallet payment apps: a mediated-moderated model

article Full Text OpenAlex 93 FWCI70.30187056