专题：Consumer Behavior and Marketing Influence

This cluster of papers focuses on consumer behavior, purchase decision making, and the factors influencing consumer choices in various industries such as retail, hospitality, and e-commerce. It explores the impact of brand image, service quality, customer satisfaction, e-wallet usage, online shopping, marketing mix elements, product quality, and trust on consumer preferences and decisions.
最新文献
Investigating the effect of e-service quality on customer loyalty within the online marketplace during the covid-19 pandemic

article Full Text OpenAlex

The impact of web check-in and service quality on reuse intention: The mediating role of passenger trust

article Full Text OpenAlex

Analisis Persepsi Masyarakat dan Peran Lingkungan Sosial Terhadap Minat Menabung di Bank Syariah Pada Masyarakat Pasar Induk Jakabaring Palembang

article Full Text OpenAlex

Role Of Artificial Intelligence Adoption, Self Confidence, And Information Quality In Increasing E-Commerce Adoption And Marketing Performance Of Msmes In Palopo City

article Full Text OpenAlex

Assessing pricing, distribution, and warehousing strategies in influencing consumer demand and purchase decisions: Evidence from Indonesia

article Full Text OpenAlex

The Effect of Leadership and Adaptive Capacities on Local Government Performance: The Moderating Role of Management Innovation

article Full Text OpenAlex

Green-smart service quality and halal tourism attributes on revisit intention and quality of life: A case study from Indonesia

article Full Text OpenAlex

The Role of Customer Relationship Management (CRM) in Improving Customer Retention

article Full Text OpenAlex

PENGARUH KREDIBILITAS, CITRA MEREK, DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI PRODUK MAKE OVER DALAM PEMASARAN OMORFO SHOP PADA SHOPEE DI MAKASSAR

article Full Text OpenAlex

Pengaruh Citra Perusahaan, Kualitas Pelayanan, dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Sepeda Motor Pada CV. Dunia Motor Jaya Kota Probolinggo

article Full Text OpenAlex

近5年高被引文献
Examining university students’ behavioural intention to use e-learning during the COVID-19 pandemic: An extended TAM model

article Full Text OpenAlex 301 FWCI62.157

Cashless Transactions: A Study on Intention and Adoption of e-Wallets

article Full Text OpenAlex 239 FWCI50.941

Hotel Service Quality: The Impact of Service Quality on Customer Satisfaction in Hospitality

article Full Text OpenAlex 230 FWCI65.728

Effects of service quality and customer satisfaction on loyalty of bank customers

article Full Text OpenAlex 183 FWCI26.765

The role of customer e-trust, customer e-service quality and customer e-satisfaction on customer e-loyalty

article Full Text OpenAlex 127 FWCI18.387

Mengukur Kepuasan Pelanggan

article Full Text OpenAlex 122 FWCI4.228

Repurchase intention of e-commerce customers in Indonesia: An overview of the effect of e-service quality, e-word of mouth, customer trust, and customer satisfaction mediation

article Full Text OpenAlex 118 FWCI17.22

Dampak Pandemi Covid-19 terhadap Kinerja Keuangan Perusahaan Sektor Jasa di BEI

article Full Text OpenAlex 117 FWCI54.535

The Effect of Product Quality, Service Quality, Customer Satisfaction on Customer Loyalty

article Full Text OpenAlex 113 FWCI22.032

The role of social media marketing and brand image on smartphone purchase intention

article Full Text OpenAlex 112 FWCI31.925