专题：Consumer Behavior and Marketing Influence

This cluster of papers focuses on consumer behavior, purchase decision making, and the factors influencing consumer choices in various industries such as retail, hospitality, and e-commerce. It explores the impact of brand image, service quality, customer satisfaction, e-wallet usage, online shopping, marketing mix elements, product quality, and trust on consumer preferences and decisions.
最新文献
Pengaruh Brand Satisfaction Terhadap Brand Loyalty pada Produk Skincare Lokal Whitelab

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lembaga keuangan syariah

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Pengaruh Iklim Organisasi dan Job Insecurity terhadap Kinerja dengan Psychological well-being sebagai Variabel Mediasi

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Sustainability Accounting: Nilai Perusahaan Dan Carbon Emission Disclosure

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Religiosity Towards Ar-Rahnu Customer Retention: The Moderating Role of Awareness

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Factors Affecting Consumers’ Online Purchase Intention During COVID-19 in Malaysia

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Analisis Pengaruh Harga, Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Kasus Ayam Geprek Dower Pekanbaru)

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Peran Social Brand Engagement Dan Product Quality Terhadap Peningkatan Brand Awareness, Brand Association, dan Purchase Intention

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KAJIAN KEPUTUSAN PEMBELIAN KONSUMEN DI E-COMMERCE: STUDI PADA ERIGO STORE

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Repurchase Intention of Tokopedia Customers: An Overview of The Effect of Brand Image and Electronic Word of Mouth Through Customer Satisfaction

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近5年高被引文献
Examining university students’ behavioural intention to use e-learning during the COVID-19 pandemic: An extended TAM model

article Full Text OpenAlex 325 FWCI110.70050653

Cashless Transactions: A Study on Intention and Adoption of e-Wallets

article Full Text OpenAlex 279 FWCI96.76044275

Hotel Service Quality: The Impact of Service Quality on Customer Satisfaction in Hospitality

article Full Text OpenAlex 262 FWCI84.47666899

Effects of service quality and customer satisfaction on loyalty of bank customers

article Full Text OpenAlex 203 FWCI36.20641096

Repurchase intention of e-commerce customers in Indonesia: An overview of the effect of e-service quality, e-word of mouth, customer trust, and customer satisfaction mediation

article Full Text OpenAlex 151 FWCI25.51527067

The role of customer e-trust, customer e-service quality and customer e-satisfaction on customer e-loyalty

article Full Text OpenAlex 144 FWCI24.16346825

The effect of social media marketing on brand trust, brand equity and brand loyalty

article Full Text OpenAlex 138 FWCI23.31859174

The Effect of Product Quality, Service Quality, Customer Satisfaction on Customer Loyalty

article Full Text OpenAlex 129 FWCI33.07161093

Dampak Pandemi Covid-19 terhadap Kinerja Keuangan Perusahaan Sektor Jasa di BEI

article Full Text OpenAlex 127 FWCI63.60393719

Customer satisfaction in the digital era: evidence from Islamic banking

article Full Text OpenAlex 124 FWCI29.79407114